Most business owners fail to see the benefit of using press releases as a way to get their online or offline businesses known. Because of this very fact, those who do use them will drive a lot of new business to their online or offline business if done properly.
If you think that your business is not newsworthy, think again. Go to Google news or any news related website and you will find many well-written, business related, press releases.
A press release is a simply unknown news. It doesn’t have to be breaking news. It only needs to be newsworthy. If you have a product or service that no one knows about then you have newsworthy, press release material.
Here’s what happens when you submit a press release. Your press release is submitted to news sites, big and small. The news site will look at your press release and decide whether or not your press release is newsworthy or not. Most of the smaller sites will pick it up if it is properly written and easy to understand. The big guys such as CNN will look for unique information. Sites like Google and Yahoo is where an online business can do well because they are more apt to pick up a well-written release that is Internet or even better, it is search engine related.
The thing that you have to understand is that a press release is not an advertisement. It is a factual, narrative, newsworthy story and must be written that way. When you write a press release, you must write it in a third person fashion as if a reporter was interviewing you and the reporter is reporting your news to the world. In other words, when you write a press release, you are the reporter as well as the business owner who is being interviewed.
Writing a press release can be a daunting task because most of us are not used to writing in this way. However, once you have done a few of these it becomes much easier to do. As with anything that we do in life, the more we do it, the better we become at it.
If you have a new or existing business that you want to expose to the world there is no better way of doing it than through a well-written press release. If one of the big boys, such as Google, Yahoo, or even CNN picks it up, expect to get clobbered with more business than you can handle which is a nice problem to have.
If you feel that you are incapable of doing a press release yourself, you can always hire someone to do it for you. There are many services that will write it for a fee. Run a Google search for press release services. You will find a list of many who will perform this service for you.
Most press release sites have a free submission service as well as a paid service. While you can submit using the free version of the service, and you should for the most part, especially if you are just starting out however, you should use the paid submission service because of the extra benefits that it brings. With a paid submission, your press release will go out within a day or two and will be submitted to more news sites. I suggest that you do a paid submission quarterly and use the free service the rest of the time. Pay submissions are pretty inexpensive. PRWeb is one of the largest on the web charges $40. Paying $40 every three months won’t break anyone considering the extra advantages that it can bring to your business.
You should try and write the press release yourself because hiring someone to do it for you can be quite expensive and unnecessary because with practice anyone can write a good press release himself or herself. Check out PRWeb and run a search for your type of business and read through the press releases there to get a better idea of how a press release should be written, and what it should look like.
One last thing that you should know about submitting press releases, most business owners will only submit a press release quarterly at most, while many others will do it just once and not do it again. If you want to get ahead and stay ahead of the competition in the business field that you are in, you should submit a new press release monthly using the free submission services and pay for it every three months.
You will be amazed how much better your business will do by using press releases because of the free publicity that it will bring to your business. Write a new press release often and watch your business grow a lot faster.